When HTC VIVE launched its new tentpole product, Vive Flow, it partnered with Social Chat to help drive engagement, sales, and conversations around the different uses of the Vive Flow headset for health, mindfulness, gaming, and the Metaverse.
Voted “Best Wearable Tech” in the 2021 Esquire Gadget Awards, Vive Flow is a lightweight and compact wearable VR headset designed for both traditional gamers interested in exploring the Metaverse and playing the latest multiverse games, as well as for wellness and mindfulness enthusiasts who want to free their senses through VR.
VR and the Metaverse are challenging to understand and to market. Effectively communicating the benefits of the technology across different genres and uses is even more difficult. Women have not traditionally been a target audience for early adopter technologies such as VR. Tech products also have a relatively high price point.
As a leader in delivering innovative products and solutions that aim to make life better, Vive Flow is HTC’s tentpole product that aims to expand VR from traditional gaming into health, wellness, and mindfulness. HTC leveraged Social Chat’s live shopping solution to showcase the ease, portability, and immersive functionality of its product. HTC believes that “Serenity happens when our senses are free to explore. See, feel and play to your heart’s delight.” Through multi-weekly live shopping, streaming events, HTC was able to communicate this message, delivering value to both existing customers who bought Vive Flow as well as attracting new ones.
"I love that SocialChat can enable HTC to interact with our customers in real time."
- Cher Wang, Chairwoman and CEO of HTC
Strategy & Results
HTC utilizes Social Chat’s quality HD live streams to showcase the versatility of Vive Flow’s features and robust VR graphics. The on-site interactive video shopping function allows users to ask questions and learn about the product. The live events have helped build brand loyalty as viewers watch and participate in multiple events, in addition to gaining new customers. As a result, VIVE sees 3.8% ATC rate at $1500+ AOV; the conversion rate is 10X higher than their usual traffic.